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Impact Ouest
A campaign given the data foundation it never had, turned into a targeting strategy the team could win with.
SectorCivic / electoral
LocationWest USA / France
ResultElection won
01
The challenge
The campaign was running blind. No data on its own electorate, decisions made on intuition, and no way to focus outreach on the voters that actually mattered.
02
Our role
- Built the socio-economic analysis of the constituency from scratch
- Mapped voters by geography, demographics, and behavior
- Turned the analysis into a targeted mobilization strategy
- Built the visual identity and a centralized communications operation
03
Client benefits
- A clear, data-backed picture of the electorate
- A targeting strategy instead of guesswork
- A coherent brand across every touchpoint
- A structured comms operation
04
Impact
Won
the election
0 → full
data foundation built
This shows our data analytics capability end to end, from raw analysis to a decision the client can act on and win with.